This class exists in these courses :
• ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 1 > 2,00 ECTS
• ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 2 > 2,00 ECTS

Prerequisites

- A good command of the elements of the marketing mix;
- Curiosity about what new technologies hold in store for us;
- Using at least one social network and/or a smartphone;
- Showing an interest in smartphones and the mobile Internet.

Learning outcomes

Develop the skills needed to implement an innovation approach through the Design Thinking method.

Course description

Insights on uses and technological trends
Explanation of the innovation approach by Design Thinking
Using the Design Thinking Method and Inherent Tools
Prototyping ideas and testing

Class type

Class structure

Teaching methods

• Case study
• Exercises
• Lecture
• Project work
• Simulation / Role play

Assessment

4-hour case study working in pairs (2-hour preparation during the class + 2-hour presentation to the group)

Recommended reading

• Business Model Nouvelle Génération - Editions Pearson

  Business Model Nouvelle Génération – Editions Pearson

• Passez au Design Thinking - Editions Eyrolles

  Passez au Design Thinking – Editions Eyrolles

• Design a better business - Editions Pearson

  Design a better business – Editions Pearson

• Disruption - Stéphane Mallard

  Disruption – Stéphane Mallard – Editions Dunod

• La guerre des intelligences - Dr Laurent Alexandre

  La guerre des intelligences – Dr Laurent Alexandre – Edition JC Lattés