OUR ACADEMIC DEPARTEMENTS |
Lesson details
 | Digital Media | ||
2019-2020 | EnISTC - L'ECOLE DES MANAGERS DE LA COMMUNICATION
(
ISTC
)
| ||
Class code : | 1920-ISTC-M5A-UE30-SOCIALMED2 | UE30 | |
| Level | Year | Period | Language of instruction |
|---|---|---|---|
| Master | 5 | A | EnFrench |
- This class exists in these courses :
- ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 1 > 2,00 ECTS
- ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 2 > 2,00 ECTS
Learning outcomes
Allow the student to apprehend all the devices and planned and organized actions implemented on social media to facilitate the achievement of its marketing and commercial objectives.
Develop its social media strategy in line with the company's marketing and communication strategy.
To be able to measure the profitability of the social media strategy and to consider corrective actions.
Class type
Class structure
| Type of course | Numbers of hours | Comments | |
|---|---|---|---|
| Face to face | |||
| 17,30 | |||
| Total student workload | 17,30 | ||
Teaching methods
- Exercises
- Labs
- Lecture
- Lecture by professional people
- Tutorial
Assessment
| Type of control | Duration | Number | Percentage break-down |
|---|---|---|---|
| Continuous assessment | |||
| Soutenance par groupe | 0,00 | 1 | 100,00 |
| TOTAL | 100,00 | ||
* This information is non-binding and can be subject to change
