OUR ACADEMIC DEPARTEMENTS |
Lesson details
 | Animation des leaders d'opinions et Public relations | ||
2019-2020 | EnISTC - L'ECOLE DES MANAGERS DE LA COMMUNICATION
(
ISTC
)
| ||
Class code : | 1920-ISTC-M4A-UE26-27 | UE26 | |
| Level | Year | Period | Language of instruction |
|---|---|---|---|
| Master | 4 | A | EnFrench |
- This class exists in these courses :
- ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 1 > 2,00 ECTS
- ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 2 > 2,00 ECTS
Learning outcomes
Define a relationship strategy with the press.
Work with journalists
Make good use of the main on-line and off-line media relations tools.
Evaluate the press impact.
Course description
1. Define a strategy of relations with the press
2. Work with journalists and opinion leaders in the age of Web 2.0
3. Make good use of the main on-line and off-line media relations tools
4. Evaluate press fallout
Class type
Class structure
| Type of course | Numbers of hours | Comments | |
|---|---|---|---|
| Face to face | |||
| 16,00 | |||
| Total student workload | 16,00 | ||
Teaching methods
- Case study
Assessment
| Type of control | Duration | Number | Percentage break-down |
|---|---|---|---|
| Final Exam | |||
| 1,00 | 1 | 100,00 | |
| TOTAL | 100,00 | ||
* This information is non-binding and can be subject to change
