OUR ACADEMIC DEPARTEMENTS |
Lesson details
 | Etudes et Marques | ||
2019-2020 | EnISTC - L'ECOLE DES MANAGERS DE LA COMMUNICATION
(
ISTC
)
| ||
Class code : | 1920-ISTC-M4A-UE26-29 | UE26 | |
| Level | Year | Period | Language of instruction |
|---|---|---|---|
| Master | 4 | A | EnFrench |
| Academic responsibility | A.De Baudus |
|---|---|
| Lecturer(s) | François BERGEM |
- This class exists in these courses :
- ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 1 > 1,00 ECTS
- ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 2 > 1,00 ECTS
Learning outcomes
Know the different techniques of study, especially those relating to the brand
Develop an effective exchange with research institutes
Orient the results towards the marketing action.
Course description
1. Introduction
2. How to conduct a brand audit & positioning study ?
Class type
Class structure
| Type of course | Numbers of hours | Comments | |
|---|---|---|---|
| Face to face | |||
| 10,30 | |||
| Total student workload | 10,30 | ||
Teaching methods
- Case study
- Simulation / Role play
Assessment
| Type of control | Duration | Number | Percentage break-down |
|---|---|---|---|
| Final Exam | |||
| 0,45 | 1 | 100,00 | |
| TOTAL | 100,00 | ||
Internet resources
- http://www.syntec-etudes.com/
http://www.syntec-etudes.com/
- http://www.ipsos.fr/
http://www.ipsos.fr/
- http://www.marketing-etudes-guide.fr/feuilleter/
http://www.marketing-etudes-guide.fr/feuilleter/
* This information is non-binding and can be subject to change
