OUR ACADEMIC DEPARTEMENTS |
Lesson details
 | Planning Stratégique | ||
2019-2020 | EnISTC - L'ECOLE DES MANAGERS DE LA COMMUNICATION
(
ISTC
)
| ||
Class code : | 1920-ISTC-M5A-UE28-31 | UE28 | |
| Level | Year | Period | Language of instruction |
|---|---|---|---|
| Master | 5 | A | EnFrench |
- This class exists in these courses :
- ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 1 > 2,00 ECTS
- ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 2 > 2,00 ECTS
Learning outcomes
Understand current developments in strategic planning
Master the tools of the strategic planner
Develop a relevant integrated communication strategy
Course description
The new challenges of strategic planning: the evolutions, the job, the stakes ...
The method of strategic analysis of the plane
The research methods of the central idea
Insight and communication idea
Know how to use and interpret studies
From the central idea to the creation brief
Class type
Class structure
| Type of course | Numbers of hours | Comments | |
|---|---|---|---|
| Face to face | |||
| 17,30 | |||
| Total student workload | 17,30 | ||
Teaching methods
- Case study
- documents analysis
Assessment
| Type of control | Duration | Number | Percentage break-down |
|---|---|---|---|
| Final Exam | |||
| 1,30 | 1 | 100,00 | |
| TOTAL | 100,00 | ||
* This information is non-binding and can be subject to change
