OUR ACADEMIC DEPARTEMENTS |
Lesson details
 | Web analytics et accréditation google | ||
2019-2020 | EnISTC - L'ECOLE DES MANAGERS DE LA COMMUNICATION
(
ISTC
)
| ||
Class code : | 1920-ISTC-M5A-UE30-32 | UE30 | |
| Level | Year | Period | Language of instruction |
|---|---|---|---|
| Master | 5 | A | EnFrench |
| Academic responsibility | G.Druart |
|---|---|
| Lecturer(s) | Gaëlle MBODJ |
- This class exists in these courses :
- ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 1 > 2,00 ECTS
- ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 2 > 2,00 ECTS
Learning outcomes
Understand the web analytics
Master the processes
Google Analytics Discovery
Course description
1. Presentation and challenges of Digital Analytics
2. Understanding the basic concepts of Digital Analytics
3. Process related to Digital Analytics
4. Feedback
5. Presentation of the most used tool: Google Analytics
Class type
Class structure
| Type of course | Numbers of hours | Comments | |
|---|---|---|---|
| Face to face | |||
| 14,00 | |||
| Total student workload | 14,00 | ||
Teaching methods
- Case study
- documents analysis
Assessment
| Type of control | Duration | Number | Percentage break-down |
|---|---|---|---|
| Final Exam | |||
| 1,00 | 1 | 100,00 | |
| TOTAL | 100,00 | ||
Internet resources
- https://analytics.google.com/analytics/academy/
https://analytics.google.com/analytics/academy/
* This information is non-binding and can be subject to change
