OUR ACADEMIC DEPARTEMENTS |
Lesson details
 | International Marketing | ||
2023-2024 | EnFaculté de Gestion, Economie & Sciences Masters
(
FGES MASTERS
)
| ||
Class code : | 2324-RIZOMM-MKT-EN-4001 | ||
| Level | Year | Period | Language of instruction |
|---|---|---|---|
| S1 | EnEnglish |
| Academic responsibility | Graham ROBERTS |
|---|---|
| Lecturer(s) | - |
- This class exists in these courses :
- Faculté de Gestion, Economie & Sciences - Masters - Master 1 International Management - S1 - 3 ECTS
Class type
Class structure
Teaching methods
Assessment
Contrôle continu : coeff. 1
Recommended reading
Recommended readings:||
- Marketing Management by PHILIP KOTLER (Northwestern University) and KEVIN LANE KELLER (Dartmouth College) Publisher: Prentice Hall
- Riding the Waves of Culture (McGraw Hill) Fons Trompenaars and Charles Hampden-Turner
- International Marketing with PowerWeb by Philip R. Cateora, John Graham, Hardcover, Publisher: McGraw-Hill/Irwin
- Global Marketing (3rd Edition) by Warren J. Keegan, Mark Green, Paperback: 666 pages, Publisher: Prentice Hall
- Global Marketing Management by Masaaki Kotabe, Kristiaan Helsen, Hardcover: 720 pages, Publisher: Wiley
- Global Marketing: Foreign Entry, Local Marketing, and Global Management by Johny K. Johansson, Hardcover: 672 pages, Publisher: McGraw-Hill/Irwin
- Building an Import/Export Business, 3rd Edition by Kenneth D. Weiss, Paperback: 320 pages, Publisher: Wiley
- International Dimensions of Marketing by Vern Terpstra, Lloyd C. Russow, Paperback: 195 pages, Publisher: South-Western College
Other readings will be recommended as relevant during the course.
* This information is non-binding and can be subject to change
