This class exists in these courses :
• Faculté de Gestion, Economie & Sciences - Masters - Master 1 Marketing & Responsible Cocreation - S2 - 3 ECTS

Learning outcomes

ü Acquire and have command of the basic knowledge required to understand the Supply Chain concept in an international environment; this includes the definition of the Supply Chain, the control and synchronisation of the Supply Chain flows, the demand planning and forecasting, with a focus on retail supply chain.

ü Understand the issues and stakes of cross-functionality and process management.

ü Understand the strategic issues and stakes of the international and customer-driven Supply Chain (and of logistics)

Acquire the professional vocabulary of the Supply Chain

Course description

1 – Logistics and Supply Chain

Background, definition, perimeter, operations (inbound and outbound logistics), flows

From logistics to Supply Chain, the different organisations of the Supply Chain, map of flows and operations.

Internal environment: relations between the organisational structure of the company and the organisation of the Supply Chain, process and system approaches, interrelationships, and cross-functionality within the Supply Chain in a VUCA environment

External environment: managing operations globally, impact of globalisation issues and stakes on the management of flows, impacts of the Omni Channel era on the Supply Chain

2 – Supply Chain Management

SCM Concept, definition, perimeter, missions, core processes, SCOR model (Supply Chain Operations Reference model)

Strategic, tactic and operational components and issues of the Supply Chain Strategy,

Supply Chain strategies: distribution, transport, production, inventory, sourcing, CSR, reverse logistics

Information flow and IT tools: needs, sources, role, management, tools

Value creation and Supply Chain Management key issues,

Demand planning: definitions, planning levels, required data, objectives,

Demand planning tools (plan what with what tool?) Strategic Plan, Strategic Marketing Plan, S&OP (Sales and Operations Planning), Master Production Schedule, from forecasts to products distribution to end customers, DDMRP, CPFR, VMI, SRM and CRM

3 – Supply Chain Performance Strategy

Defining objectives and monitoring metrics: objectives, how? (the Voice of the customer, the SLA, lead times, costs, process performance) SMART method, examples of metrics and performance dashboards

Restraining forces to Supply Chain optimisation: silo organisation, wastes, poor quality costs,

Continuous improvement tools and drivers: ABC analysis, OTIF, Customer Satisfaction Survey, supplier performance, the Total Cost of Ownership (TCO),

Applying a DMAIC approach to supply chain performance management (from ‘As Is’ to ‘To be’, gap analysis and action plan)

Class type

Class structure

Lecture illustrated with articles from professional magazines/web sites.

Short cases to be analysed and presented during course (check knowledge acquisition on a continuous basis)

MCQ to validate knowledge acquisition.

Practices exercises on supply chain issues.

Short cases provided: Starbucks, Zara, Vuitton, Walmart, Indochino, Ikea cases.

“News from the supply chain” – current trends in supply chain – summary of professional articles

Teaching methods

Assessment