This class exists in these courses :
• Faculté de Gestion, Economie & Sciences - Masters - Master 2 International Management - S4 - 3 ECTS

Prerequisites

Good comprehension of English.

Business strategy, general management, international culture, foreign languages, pack office and Internet

Learning outcomes

To allow the students to integrate the fundamental phases of a successful international
business development and to master the main export techniques.

Course description

Preamble

The international development: issues and economic outlooks

Preparation of an international business plan

Case studies

Tools and methodology

International markets development approach

The implementation of an international strategy

Companies organizations within complex international businesses

Preparation of a business road map

The management of international subsidiaries and offices

Prospection: objectives and organization

Choice of the countries: tools and methodology

The risks and opportunities of international business development

Conclusion

Class type

Class structure

We will use inductive teaching methods where the student builds his knowledge by the analysis of practical cases.

The students by small groups will have to present a business plan based on a case proposed by the teacher.

Teaching methods

Assessment

Contrôle continu : coeff. 1

Recommended reading

• Adopted handbook :, MANAGING THE GLOBAL ENTERPRISE – Competing in the information age, James C. Leontiades, Financial Times – Prentice Hall – Pearson Education (www.pearsoneduc.com), , QUANTUM BUSINESS, Bobbi Deporter - A Dell Trade Paperback, , , MANAGING STRATEGIC RELATIONSHIPS – The Key To Business Success, Leonard Greenhalgh, THE FREE PRESS, , THE KIMCHI MATTERS – Global Business and Local Politics in a Crisis Driven World, Marvin Zonis, Dan Lefkovitz, Sam Wilkin, AGATEPRO BOOK (www.agatepublishing.com), , , THE NEW RATIONAL MANAGER, Charles H. Kepner, Benjamin B.Tregoe, PINCE RESEARCH PRESS, , , TRACTION – Get a Grip on your Business, Gino Wickman, BENBELLA BOOKS Inc (www.benbellabooks.com), , ,

Internet resources