OUR ACADEMIC DEPARTEMENTS |
Lesson details
 | Communication | ||
2023-2024 | EnFaculté de Gestion, Economie & Sciences Licences
(
FGES LICENCES
)
| ||
Class code : | 2324-FGES-MKT-FR-3008 | ||
| Level | Year | Period | Language of instruction |
|---|---|---|---|
| EnFrench |
| Academic responsibility | Antoine Van Lancker |
|---|---|
| Lecturer(s) | - |
- This class exists in these courses :
- USCHOOL - Licence 3 Pluridisciplinaire Projet Personnel - S6 - 3 ECTS
Faculté de Gestion, Economie & Sciences - Licences & Prépas - Licence 3 Gestion - S6 - 3 ECTS
Class type
Class structure
Teaching methods
Assessment
Recommended reading
Ouvrages et documents||
- Marie-Hélène Wesphalen – Thierry Libaert (2009) Communicator. Dunod (5ème.ed, juin)||
- Philippe Malaval, Jean-Marc Décaudin et Christophe Benaroya (2009) Pentacom. Editions Pearson Education (2nd éd.mai)||
- J Lendrevie, J Levy, D Lindon (. Mercator-Théories et Nouvelles Pratiques du Marketing. Edition Dunod (9eme édition)||
- Philip Kotler, Kevin Lane Keller, Bernard Dubois, Delphine Manceau. Marketing Management. Edition Pearson Education. (12eme édition)||
Gerry Johson, Kevan Scholes, Richard Whittington, Frédéric Fréry. Stratégique. Edition Pearson Education. (8ème édition)||
- Georges Chetochine. Les 7 conditions pour satisfaire et fidéliser ses clients. Edition Eyrolles (2009)||
- Seth Godin. La vache pourpre. Editions Maxima.
Internet resources
* This information is non-binding and can be subject to change
