This class exists in these courses :
• Faculté des Lettres et Sciences Humaines - Licence 1 Médias Culture et Communication - S2 - 3 ECTS

Learning outcomes

Understanding public relations and their double purpose :
representing the interests of an organisation and attracting public interest in
it. Public relations may also help to balance vested interests, reduce tensions
and find constructive solutions to problems. Each students should learn to
grasp the essential role played by public relations in a given structures
global communications policy and know how to draw up a public relations
strategy.

Course description

• 
  What are public relations ? – the issues, aims and place in
  overall strategy


• 
  Drawing up a public relations plan


• 
  Methods, agencies, what is a brief ?


• 
  Tools available (written, oral, visual, audiovisual,
  interactive)


• 
  Management : negociation and estimating cost


• 
  Crisis management

Class type

Class structure

Teaching methods

Assessment

Recommended reading

• Réussir, ses relations presse d'Elodie Cally - Dunod - 2011||
  Le, Communicator de Marie-Hélène Wesphalen et de Thierry Libaert - Dunod - 6ème, édition 2012||
  - , Christian Salmon, Storytelling.||
  - , Philippe Morel,, Pratiques des Relations Presse.||
  - , Christine Balagué, David Fayon, FaceBook, Twitter et les autres….