OUR ACADEMIC DEPARTEMENTS |
Lesson details
 | Sociology of Communication | ||
2023-2024 | EnFLSH - Faculté des Lettres & Sciences Humaines
(
FLSH
)
| ||
Class code : | 2324-FLSH-INFCO-FR-2005 | ||
| Level | Year | Period | Language of instruction |
|---|---|---|---|
| S3 | EnFrench |
| Academic responsibility | Fabiola LAUDIC-LEONE |
|---|---|
| Lecturer(s) | - |
- This class exists in these courses :
- Faculté des Lettres et Sciences Humaines - Licence 2 Médias Culture et Communication - S3 - 3 ECTS
Learning outcomes
This course deals with the impact of
communication and advertising. We shall first study the various forms of
behaviour. Then we shall study the benefits of
communication theories on the advertising discourse. We will also
address the tools used to analyse those forms of social behaviour.
Course description
- The various theoretical approaches
- Decision making, behaviour and processes
- Psychology and semiology, the perfect couple.
- Lifestyles and
social dynamics
Class type
Class structure
Teaching methods
Assessment
Recommended reading
, De Barnier, Viginie ; Joannis, Henri. De la stratégie marketing à la création publicitaire. Paris : Dunod, 2010., , Caumont, Daniel. La publicité. Paris : Dunod, 2012 (Topos)., , Coulangeon, Philippe. Sociologie des pratiques culturelles. Paris : La Découverte, 2010. (Repères), , Dayan, Armand. La publicité. Paris : PUF, 2003. (Que sais-je ?)., , ,
* This information is non-binding and can be subject to change
