This class exists in these courses :
• Faculté des Lettres et Sciences Humaines - Licence 3 Médias Culture et Communication - S6 - 1 ECTS

Learning outcomes

At the end of the course students should know:

• 
  Essential economic information about the media


• 
  The theoretical basis behind the economic factors
  governing the media


• 
  Financial strategies for the media and the economic
  problem currently facing managers in this sector


• 
  Some useful figures and statistics


• 
  Where do we go from here?

Course description

Theme 1 : Economic characteristics of the media

Session 1 : the press

Session 2 : production costs

Session 3 : the historical context

Session 4 : the written press and its
traidtional economic practice

Theme 2 : the market

Session 5 : barriers and saturated sectors

Session 6 : the principal players today

Session 7 : advertising

Theme 3 : business strategies in the media

Session 8 : general info

Session 9 : some successful examples

Theme 4 : other forms of media

Session 10 : television, classic, cable and
satellite

Session 11 : internet

Session 12 : the free press

Class type

Class structure

Teaching methods

Assessment