This class exists in these courses :
• Faculté des Lettres et Sciences Humaines - Licence 3 Médias Culture et Communication - S6 - 3 ECTS

Learning outcomes

To know the effects of several operators on the
Internet in a strategy of press and public relations.

To know and to use digital tools.

To learn how to rank, grade and analyze information,
trends, journalists’ sources.

To manage a social network.

Course description

-Brands and positive
publicity

-Brand content:
reputation and animation

-Public relation and
participative web

-Communication in time
of a crisis and Internet 2.0

-Monitoring the com 2.0

-Internal communication
and social media

-Organising digital
communication, planning a communication strategy

-Influencing strategies

Class type

Class structure

Teaching methods

Assessment