This class exists in these courses :
• Faculté des Lettres et Sciences Humaines - Master 2 Management de la Culture, Musiques actuelles et Réalisation documentaire - S3 - 2 ECTS

Learning outcomes

To apply marketing plans to specific
cultural structures

To evaluate the success of a cultural
project

To know the particularities of a cultural
structure

To draw a marketing plan for cultural
products

To choose between different types of format
and material to advertise a cultural project

Study the feasibility of a cultural project

Course description

1)
Analysing
the role playing by the different sponsors in the budget of a cultural
structure, with special attention to the EU

2)
Legal,
social, fiscal and financial background of a cultural structure

3)
Case
study

4)
Setting
up a project

Class type

Class structure

Teaching methods

Assessment

Examen : coeff. 1