This class exists in these courses :
• Faculté des Lettres et Sciences Humaines - Master 1 Communication d'influence - S1 - 3 ECTS

Class type

Class structure

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Assessment

Recommended reading

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  JoBR = Journal of Business Research, vol.85, avril 2018.||
  JoBS = Journal of Business Strategy, Vol. 31 Iss 4, 2010.||||
  Austin Robert D., Lee Devin,"Not just a pretty face: economic drivers behind the arts-in-business movement", JoBS.||||
  Carlucci Daniela, Giovanni Schiuma : “ The arts as sources of value creation for business: Theory, research, and practice”, JoBR.||
  Donghwy An, Nara Youn, « The inspirational power of arts on creativity », JoBR.||
  Geers Alexie, « Un magazine pour se faire belle », Clio : Femmes, Genre, Histoire, n°40, 2014.||
  Lamard, Pierre, et Nicolas Stoskopf. Art & Industrie. XVIIIe – XXIe siècle. Editions Picard, 2013.||||
  Loewy, Raymond, La laideur se vend mal, Gallimard, 1953.||||
  Mehta ravi, Meng zhu, “Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity”, Journal of Consumer Research, 10/2015.||||
  Mischa-S. Piraud, « Le piège de la créativité : examen sémantique et pragmatique du capitalisme créatif », Revue Interventions économiques, n¨57, 2017.||
  Reaves John, David Green, "What good are artists?", JoBS. ||
  Zachary Estesa, Luisa Brottoa, Bruno Busaccab, “The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations”, JoBR.