This class exists in these courses :
• Ecole Du Numérique (EDN) - Master 2 Digital Commerce - S3 - 3 ECTS

Class type

Class structure

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Assessment

Recommended reading

• 1. Borden, N. H., & Abernathy, W. J. (2020). Advertising and social responsibility: A qualitative study exploring corporate social responsibility (CSR) in digital marketing. Journal of Business Research, 119, 27-37., 2. Carroll, A. B., & Shabana, K. M. (2010). The business case for corporate social responsibility: A review of concepts, research and practice. International Journal of Management Reviews, 12(1), 85-105., 3. Deighton, J., & Kornfeld, L. (2009). Interactivity's unanticipated consequences for marketers and marketing. Journal of Interactive Marketing, 23(1), 4-10., 4. Lee, M., & Youn, S. (2009). Electronic word of mouth (eWOM): How eWOM platforms influence consumer product judgment. International Journal of Advertising, 28(3), 473-499., 5. Loechner, J. (2019). How ethics impacts brand marketing in the digital age. Journal of Brand Strategy, 8(1), 63-70., 6. Möller, K., & Laczniak, G. R. (2019). Ethics in digital marketing. Journal of Public Policy & Marketing, 38(2), 121-123., 7. Patten, D. M. (2002). The relation between environmental performance and environmental disclosure: A research note. Accounting, Organizations and Society, 27(8), 763-773., 8. Porter, M. E., & Kramer, M. R. (2006). Strategy and society: The link between competitive advantage and corporate social responsibility. Harvard Business Review, 84(12), 78-92., 9. Schlegelmilch, B. B. (2016). Digital marketing ethics: An analysis of potential challenges and policy implications. Journal of Public Policy & Marketing, 35(2), 261-269., 10. Singh, J., & Das, S. (2020). Ethics and social responsibility in digital marketing: The Indian scenario. IIMB Management Review, 32(2), 175-188., 11. Strauss, J., & Frost, R. (2016). E-marketing ethics. In E-Marketing in Developed and Developing Countries (pp. 317-333). Springer., 12. Tadajewski, M., & Cluley, R. (2017). Digital marketing and the challenge of new technology. In Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics (pp. 36-60). IGI Global., 13. Werder, K. P., & Pyle, E. S. (2008). A conceptual model for ethical decision making in marketing. Journal of Macromarketing, 28(4), 339-354., 14. Wirtz, B. W., & Lwin, M. O. (2009). The effects of incentives, deal proneness, satisfaction and tie strength on word-of-mouth behaviour in social commerce. International Journal of Electronic Commerce, 13(3), 127-155., 15. Yoon, D., & Kim, H. (2021). Ethical issues in influencer marketing: The role of disclosure and consumer skepticism. Journal of Advertising, 50(2), 242-255.