This class exists in these courses :
• IÉSEG > MSc in Digital Marketing & CRM > MSc in Digital Marketing & CRM - Semester 2 > 2,00 ECTS

Prerequisites

The student should have general knowledge in e-commerce, e-marketing and SEO
The student must be autonomous and able to work in group

Learning outcomes

At the end of the course, the student should be able to :
Master change, to integrate new technologies and innovation and to develop creative solutions
Create an ecommerce website using the open source solution Prestashop.
Understand all the ecommerce standards and adapt them to their own website.
Fully customize a Prestashop website (homepage, product page, listpage, checkout process) and be able to
manage the orders.

LO3.B Propose creative solutions within an organization
LO3.C Organize change management processes
LO5.C Employ state-of-the-art management techniques
LO7.C Effectively apply in-depth specialized knowledge to take advantage of contemporary opportunities in their professional field
.

Course description

Here are the 3 main steps :
- Customization of the webstore (Homepage, user experience, list and product page, static pages…)
- Creation of the catalog (product, price, category…)
- Check out process and order management
This course is half theory (how to customize Prestashop) and half practice (students customize their own
prestashop website)

Class type

Class structure

Teaching methods

• Coaching
• Project work
• Tutorial

Assessment

In group of 3/4, students have to fully customize their own webstore using the Prestashop solution. They will
be able to start customizing their website in class and will have to finalize it by themselves.
Assesment criterias are :
- Customization of the website and optimization of de prestashop options
- Display of the offer : Matching website organisation and products sold
- Originality of the website

LO7.C Effectively apply in-depth specialized knowledge to take advantage of contemporary opportunities in their professional field

Internet resources

• PRESTASHOP