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Lesson details

AFFILIATE MARKETING-PROGRAMMATIC ADVERTISING
2022-2023	EnIESEG School of Management ( IÉSEG )
Class code :	2223-IÉSEG-MDM1S2-MKT-MDMCE10UE	MARKETING

Level	Year	Period	Language of instruction
MSc in Digital Marketing & CRM	1	S2	EnEnglish

Academic responsibility	V.PAUWELS DELASSUS
Lecturer(s)	T.SEULLIET, Gregory Russo

IÉSEG > MSc in Digital Marketing & CRM > MSc in Digital Marketing & CRM - Semester 2 > 2,00 ECTS

Prerequisites

* Have appetite for digital advertising
* Be curious and eager to learn new concepts
* Willing to embrace change and think disruptively

Learning outcomes

At the end of the course, the student should be able to:
1. Understand what Affiliate Marketing is about and define whether this is appropriate to promote their activity, build an effective program, advertise, manage and grow it.

2. Understand how Programmatic Advertising fits into the online display ecosystem and how this is reshapping digitial advertising as a whole. Understand why Marketers need to embrace this revolution to better craft powerful digital marketing strategies moving forward.

3. Understand the Online Video Landscape and recent evolutions in digital video consumption. Understand key Video market trends and draft a vision for the future.

Course description

Affiliate Marketing :
* What is Affiliate Marketing ?
* How to build and effectively manage an affiliate program.

Programmatic Advertising :
* An intro to Programmatic Advertising,
* A marketer's guide to Programmatic Advertising
* Programmatic Direct

Online Video :
* An intro to Online video landscape
* Recent evolutions of digital Video
* Overview of today's video market
* A vision for the future.

Class type

Class structure

Type of course	Numbers of hours	Comments
Face to face
Tutorials	2,00
Interactive class	8,00
lecture	8,00
Independent study
Estimated personal workload	8,00
Group Project	8,00
Independent work
Reference manual 's readings	8,00
Research	8,00
Total student workload	50,00