This class exists in these courses :
• IÉSEG > MSc in Digital Marketing & CRM > MSc in Digital Marketing & CRM - Semester 1 > 2,00 ECTS

Prerequisites

Laptop with internet access

Learning outcomes

At the end of the course, the student should be able to:

to operate successfully in a global marketing environment and formulate a successful digital marketing strategy and manage successfully customer relationship

On an operational point of view, students will :
- Better understand how CRM and sales can collaborate effectively driving sales performance
- Better devise realistic and measurable CRM sales goals: Client Retention, Cross-Selling, Referral Tracking, On-Boarding and Key Account Management.
- Better plan and execute effective sales campaigns through integrated CRM systems.
- Understand the sales and business metrics, for optimum sales performance measurement with a CRM system.
- Understand how to use a SAAS solution such as Salesforce to reinvent global customer experience end sales performance.

Course description

The first course will be a Magistral course explaining the positioning of SALESFORCE solution as a global platform integrating digital, CRM, customer service, community and sales OBJECTIVES.
The 2nd course will give an overview of the different modules that should be done by the students. It will be interactive in order for each student to build its own SF environment. It will present the different modules to be done outside the course.
The third course will be a presentation of SF customers success stories in different industries.
The fourth course will be dedicated to building a specific APPLICATION within this environment and finally work on a specific DATA BASE.

Class type

Class structure

Teaching methods

• E-learning
• Interactive class
• Presentation
• Project work

Assessment

SALESFORCE solution should be seen a specific tool for companies to drive their business customizing it with their own specific vision, The students will customise and play with the tool in order to integrate the SALESFORCE philosophy and win points getting more and more senior on the solution; A minimum of 4000 points will be required; . QUIZZ .

Internet resources

• salesforce

• Trailhead

• trust.salesforce.com