OUR ACADEMIC DEPARTEMENTS |
Lesson details
 | THE GLOBAL FASHION INDUSTRY | ||
2023-2024 | EnIESEG School of Management
(
IÉSEG
)
| ||
Class code : | 2324-IÉSEG-MFM1S1-FAS-MFMCI06UE | FASHION | |
| Level | Year | Period | Language of instruction |
|---|---|---|---|
| MSc in Fashion Management | 1 | S1 | EnEnglish |
| Academic responsibility | ME.CABON |
|---|---|
| Lecturer(s) | Marie-Eve CABON |
- This class exists in these courses :
- IÉSEG > MSc in Fashion Management > Semester 1 > 2,00 ECTS
Prerequisites
Have a minimum knowledge about the fashion designers from the 20th century, at least in France and in Italy
Learning outcomes
At the end of the course, the student should be able to:
Demonstrate an international mindset
Predict how business and economic cycles could affect organizational strategy
Demonstrate an expertise on key concepts, techniques and trends in their professional field
Course description
1st class : an overview of the fashion market and its evolution since the 20th century: from a cottage industry to a huge one
2nd class: The distribution of fashion – offline and online
3rd class: the business of fashion
4th class: the challenges for the fashion - the future of fashion
5th class: Group Presentations
Class type
Class structure
Group presentation - A list of selected fashion brands will be submitted to the students. They will have to choose one. They will have to analyse an issue related to the brand strategy of the chosen one
| Type of course | Numbers of hours | Comments | |
|---|---|---|---|
| Independent study | |||
| Estimated personal workload | 5,00 | ||
| Group Project | 6,00 | ||
| Independent work | |||
| Research | 10,00 | ||
| Reference manual 's readings | 13,00 | ||
| Face to face | |||
| Interactive class | 16,00 | ||
| Total student workload | 50,00 | ||
Teaching methods
- Interactive class
- Presentation
- Project work
- Research
Assessment
Group presentation; analysis of the distribution strategy from a fashion brand
| Type of control | Duration | Number | Percentage break-down |
|---|---|---|---|
| Others | |||
| Group Project | 0,15 | 0 | 80,00 |
| Continuous assessment | |||
| Participation | 16,00 | 0 | 20,00 |
| TOTAL | 100,00 | ||
Recommended reading
- Bastien and J.N. Kpaferer (2009), The Luxury stragegy: Break the Rules of Marketing to build Luury Brands, Kogan Page Ltd -
- M. Tungate (2005), Fashion Brands: Branding Style from Armani to Zara, Kogan Page Ltd -
- E.L. Cline (2012), Overdressed: The Shockingly High Cost of Cheap Fashion, Penguin -
- N. Fiske and M.J. Silverstein (April 2003), Luxury for the Masses, Harvard Business Review -
Internet resources
* This information is non-binding and can be subject to change
