OUR ACADEMIC DEPARTEMENTS

Lesson details

DESIGN RESEARCH AND CREATIVE DIRECTION
2023-2024	EnIESEG School of Management ( IÉSEG )
Class code :	2324-IÉSEG-MFM1S1-FAS-MFMCI04UE	FASHION

Level	Year	Period	Language of instruction
MSc in Fashion Management	1	S1	EnEnglish

Academic responsibility	A.MAOZ COHEN
Lecturer(s)	A.MAOZ COHEN

IÉSEG > MSc in Fashion Management > Semester 2 > 2,00 ECTS

Prerequisites

/ Critical Thinking abilities
/ Analytical skills
/ Presentation skills
/ teamwork skills & abilities
/ Creative thinking skills

Learning outcomes

The students will be able to understand the different jobs in the fashion system and describe their processes and linked timeplannings.
The students will be able to research and professionally present, past, contemporary and future trends in fashion and reflectively link them to social, political and economical backgrounds.
The students will be able to research and elaborate a design-id for a precise fashion target and market.
The students will be able to understand, recognise and present different aspects and strategies of contemporary creative direction in the fashion system.
The students will be able to translate the creative and visual findings into professional rangeplan for a precise target and market
Solve professional dilemmas using concepts of CSR and ethics
Propose creative solutions within an organization
Compose constructive personal feedback and guidance

Course description

- Fashion and trends
- Fashion system
- Identity and rangeplan
- Final project and one-on-one
- Final presentation

Class type

Class structure

Type of course	Numbers of hours	Comments
Independent study
Group Project	9,00
Independent work
Reference manual 's readings	10,00
Research	15,00
Face to face
Interactive class	16,00
Total student workload	50,00

Teaching methods

Case study
Coaching
Interactive class
Presentation
Project work
Research

Assessment

In this course students will work on a group project and will create their first collection taking the role of the creative director. They will research brand Identity, its market and its customer profile and trends through extensive research. Once they have exhausted all avenues of research they will present a capsule collection concept (justified by the previous research) and will develop its style, silhouette, fabric and build a collection range plan explaining through verbal and visual research, why they have made such choices.
The assessment will be composed of the process and development of the final project (during classes), the content of the final project and the presentation itself.