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MIB - INTERNATIONAL BUSINESS STRATEGY

2023-2024

EnIESEG School of Management ( IÉSEG )

Class code :

2324-IÉSEG-MIB1S1S2-STR-MIBCE02UE

STRATEGY MANAGEMENT


Level Year Period Language of instruction 
MSc in International Business1S1S2EnEnglish
Academic responsibilityN.KARRA
Lecturer(s)N.KARRA, O.BOUCLIER

    This class exists in these courses :
  • IÉSEG > MIB > MIB > 4,00 ECTS

Prerequisites

The student should possess basic knowledge of:
1. The functioning and management of organizations;
2. The functioning of people in organizations.

Learning outcomes

At the end of the course, the student should be able to:
- Understand main strategy theories, and apply them to organizations that operate in increasingly global
markets;
- Answer the question: 'What determines the success or failure of firms around the globe?;
- Implement the "strategy tripod" to analyze strategy from an industry-, institution-, and resource-based
view;
- Understand the strategy formulation process in international business;
- Gain insight into the decision-making process underpinning international business strategic management (AACSB);
- Identify and discuss challenges and opportunities that globalization of markets poses to companies;
- Understand the activities, goals, and responsibilities of organizations active in a global environment (AACSB);
- Have greater awareness about ESRS topics such as: The relevance of CSR for companies that operate in
international markets, triple bottom line, stakeholder theory.

Course description

The course is designed to immerse students into the theory of strategic management, with a strong focus on internationalization. Through lectures, case studies, and student presentations this course addresses basic and more developed strategy formulation and implementation in international business. Combining theoretical concepts with creative thinking, participants are expected to accumulate strategic knowledge and behaviors that support strategy development in a global world.


Class type

Class structure

Type of courseNumbers of hoursComments
Independent work
Research4,00   IESEG ONLINE
Reference manual 's readings16,00  
Independent study
Group Project10,00   Analyzing & presenting a strategic/CSR case study.
Estimated personal workload30,00  
Face to face
Interactive class40,00  
Total student workload100,00  

Teaching methods

  • Case study
  • E-learning
  • Interactive class
  • Presentation


Assessment

The instructor expects students to actively participate and behave responsibly in the course sessions. The student is assessed on the course based on four components: class participation, case study, class presentations, and a written exam.

Type of controlDurationNumberPercentage break-down
presentation
statement0,50120,00
Others
Case study3,00125,00
Final Exam
Written exam4,00135,00
Continuous assessment
Participation40,00120,00
TOTAL     100,00

Recommended reading

  • Peng, M.W. (2014). Global Strategic Management - International Edition (3rd edition). London: Cengage Learning. -

  • Papers suggested on IESEG Online. -


Internet resources



 
* This information is non-binding and can be subject to change
 
 
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