Lesson details


 


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BUSINESS GAME

2023-2024

EnIESEG School of Management ( IÉSEG )

Class code :

2324-IÉSEG-PGP1S2-STR-PGPCI01UE

STRATEGY MANAGEMENT


Level Year Period Language of instruction 
Post-Graduate Program1S2EnEnglish
Academic responsibilityK.TAMAYO
Lecturer(s)- Marion LAUWERS; Annabelle GLAIZE; Kristine TAMAYO; Dangkhoi PHAM


Learning outcomes

At the end of the course, the student should be able to:
1. Understand how to design and implement a strategy for different kinds of markets
2. Improve their capability to interpret and forecast market situations and financial results and translate them into goal-oriented decisions
3. Learn to recognize the interactions among the various companies and external stakeholders in a complex and interrelated environment

Course description

In this business game, teams will develop and execute strategies for their simulated company operating in different markets with specific customer behavior, cost structures, and currency fluctuations. They will be required, in several rounds of the game, to make operational decisions and overcome various business challenges.


Class type

Class structure

Type of courseNumbers of hoursComments
Face to face
Tutorials5,00   Simulated business environment (game played in groups)
Coaching15,00  
Independent work
Reference manual 's readings10,00  
Research15,00  
Independent study
Individual Project10,00   Preparation of written business analysis and strategy
Estimated personal workload20,00  
Total student workload75,00  

Teaching methods

  • E-learning
  • Project work
  • Tutorial


Assessment

The course will be assessed based on a combination of the group's business results during the simulated business game, as well as written analysis and prresentation of their strategy, assessed through the quality of the reports they will be required to submit.

Type of controlDurationNumberPercentage break-down
Others
Written Report1,00120,00
Group Project3,00140,00
Case study16,00140,00
TOTAL     100,00


Internet resources



 
* This information is non-binding and can be subject to change
 
 
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