This class exists in these courses :
• IÉSEG > MSc in International Business Negotiation (MNG) > Semestre 1 > 2,00 ECTS

Prerequisites

There is not specific prerequisite.

Learning outcomes

At the end of the module students will be able to:
-understand the organic nature of business organisations
-analyse and apply as appropriate the different methodologies to anticipate changes in the external and internal business environment.
-evaluate the essential managerial concepts most likely to be encountered in contemporary business
-appreciate the limitations of management techniques

The focus of this course is to create a long-term vision for the organization and the strategies required to attain and sustain a competitive advantage. A primary element of the course will be the formulation and implementation of effective business and corporate level strategies. To formulate and implement these strategies requires the use of analytical, behavioral and creative dimensions of businesses. Most problems encountered in business are complex and inherently multi-functional. Thus, this course will integrate knowledge and skills gained from other courses in functional areas in conjunction with a model of strategic competitiveness to examine firm-wide strategic issues. We will view the firm and major units within it from a general manager’s perspective of achieving and maintaining long-term organizational health (survival and success).

Course description

-The organisational environment (external and internal)
-Rational decision making
-Attaining competitive analysis, assessing markets, values and stakeholders
-Adding value, objective setting
-Corporate-level strategies
-Business-level strategies

Class type

Class structure

Teaching methods

• Interactive class
• Presentation
• Project work

Assessment

project, participation

Recommended reading

• Grant, R.M. (2012). Contemporary Strategy Analysis: Texts and Cases. Wiley -

• Lynch, R. (2011). Strategic Management. Pearson Publishing -