OUR ACADEMIC DEPARTEMENTS

Lesson details

MERCHANDISING & BUYING
2023-2024	EnIESEG School of Management ( IÉSEG )
Class code :	2324-IÉSEG-MFM1S1-MKT-MFMCI07UE	MARKETING

Level	Year	Period	Language of instruction
MSc in Fashion Management	1	S1	EnEnglish

Academic responsibility	C.ABET BABIAR
Lecturer(s)	C.ABET BABIAR, Patrick VACHER

IÉSEG > MSc in Fashion Management > Semester 1 > 2,00 ECTS

Prerequisites

Presentation skills, Analytical skills, Simple retail maths, Excel basic handling, Fashion industry knowledge

Learning outcomes

Solve professional dilemmas using concepts of CSR and ethics
Convey powerful messages using contemporary presentation techniques
Make effectual organizational decisions

Merchandising
Build Technical management tools Tool box, Merchandising Plan, Open to Buy and link them correctly together

Buying
Acknowledge the pivotal role of Fashion buyers within the retail Fashion industry and more precisely within the Fashion Buying value chain as a key skateholder.
At the end of the course the student should be able to link logically the merchandise plan to the range plan, while building a balanced collection made of branded or private label apparel, fullfilling the learning objectives "convey powerful message using contemporay presentation techniques" and "make affectual organizational decisions". He/she will be also able to display basic knowledge of apparel sourcing achieving the leaning objective "solve professional dilemmas using concept of CSR and ethics" and to recognize what are successfull buyers' skills and how buyers are generally assessed

Course description

Merchandising
- Introduction to Fashion technical merchandising (merchandising strategy, planning to customer targets)
- Management tools defintion, building and use (merchandise plan, tool box, open to buy)
- Linking the management tools together

Buying
- Introduction to Fashion buying (wholesale and private label buying /apparel buying cycles / buyers roles)
- The fashion buying value chain (key components and key stake holders review)
- Planning from the merchandise plan to the range plan (option plan and range plan)
- Customer centric sourcing basics (sourcing mode and sourcing footprint, sourcing risk management)
- Digitalization of Fashion buying (AI and Fashion, digital showrooms)
- Buyers' skills and KPIs

Class type

Class structure

Type of course	Numbers of hours	Comments
Independent work
Research	6,00
Reference manual 's readings	20,00
Independent study
Estimated personal workload	8,00
Face to face
Interactive class	16,00
Total student workload	50,00