OUR ACADEMIC DEPARTEMENTS |
Lesson details
AN ANALYSIS OF THE FASHION-RELATED INDUSTRIES: FRAGRANCE, COSMETICS AND ACCESSORIES | |||
2023-2024 | EnIESEG School of Management
(
IÉSEG
)
| ||
Class code : | 2324-IÉSEG-MFM1S1-FAS-FMCI12UE | FASHION |
Level | Year | Period | Language of instruction |
---|---|---|---|
MSc in Fashion Management | 1 | S1 | EnEnglish |
Academic responsibility | F.PEROU |
---|---|
Lecturer(s) | F.PEROU |
- This class exists in these courses :
- IÉSEG > MSc in Fashion Management > Semester 1 > 2,00 ECTS
Prerequisites
- Understanding strategic growth,
- Open mind on other industries,
- Creativity,
- Sensitivity to luxury products,
- Operational marketing
- Financial and management skills
Learning outcomes
Demonstrate an international mindset
Successfully collaborate within an intercultural team
Course description
Understand brand extension: from fashion to cosmetic industry.
After a successful collaboration with By Redo, Offwhite is considering to develop its own fragrance line
You will have to:
- Immerse in the cosmetic and more precisely fragrance industry
- Develop the line of product or the product ( according to your strategy)
Including: defining the olfactive family, chose the design of the bottle and secondaty packaging, find the essence supplier and manufacturer, construc your product offer ( line or mono product, content, concentration, unisex…)
- Prepare the distribution strategy worlwide on a 3 years plan
Understand brand extension: from fashion to cosmetic industry
After a successful collaboration with By Redo, Offwhite is considering to develop its own fragrance line
You will have to:
- Immerse in the cosmetic and more precisely fragrance industry
- Develop the line of product or the product ( according to your strategy)
Including: defining the olfactive family, chose the design of the bottle and secondaty packaging, find the essence supplier and manufacturer, construc your product offer ( line or mono product, content, concentration, unisex…)
- Prepare the distribution strategy worlwide on a 3 years plan
- Define you price versus the competitors and your own product quality
- Establish a communication plan including celeb, influencers and social media support
- Create the launching event ( in detail and supported by a budget defined after primary research)
- Display a coherent forecast and an income statement over 3 years
Think a bout future growth
Class type
Class structure
Type of course | Numbers of hours | Comments | |
---|---|---|---|
Independent work | |||
Reference manual 's readings | 5,00 | ||
Research | 5,00 | ||
Independent study | |||
Estimated personal workload | 12,00 | ||
Group Project | 12,00 | ||
Face to face | |||
Interactive class | 16,00 | ||
Total student workload | 50,00 |
Teaching methods
- Case study
- Coaching
- Interactive class
- Project work
Assessment
You will be in charge to develop and commercialize a lien of fragrance of a fashion brnad wishing to opertate brand extension.
Type of control | Duration | Number | Percentage break-down |
---|---|---|---|
Continuous assessment | |||
Oral presentation | 0,30 | 1 | 20,00 |
Participation | 16,00 | 1 | 10,00 |
Others | |||
Group Project | 1,00 | 1 | 70,00 |
TOTAL | 100,00 |
Recommended reading
- Perfumes Essence and Alchemy: A Natural History of Perfume Mandy Aftel - Luca Turin
- The secret of Chanel No. 5 - Tilar Mazzeo
Internet resources
* This information is non-binding and can be subject to change