OUR ACADEMIC DEPARTEMENTS |
Lesson details
 | ENTREPRENEURSHIP - STARTING A NEW BUSINESS IN THE FASHION INDUSTRY. HOW TO WRITE A BUSINESS PLAN | ||
2023-2024 | EnIESEG School of Management
(
IÉSEG
)
| ||
Class code : | 2324-IÉSEG-MFM1S2-ENT-MFMCI01UE | ENTREPRENEURSHIP | |
| Level | Year | Period | Language of instruction |
|---|---|---|---|
| MSc in Fashion Management | 1 | S2 | EnEnglish |
| Academic responsibility | AP.GIULIANI |
|---|---|
| Lecturer(s) | AP.GIULIANI |
- This class exists in these courses :
- IÉSEG > MSc in Fashion Management > Semester 2 > 2,00 ECTS
Prerequisites
None
Learning outcomes
Learning the basics of how to start a business
- outline the first steps involved in starting a fashion business (recount the basic principles of the lean start up model)
3.B Propose creative solutions within an organization
5.D. Make effectual organizational decisions
7.B Formulate strategically-appropriate solutions to complex and unfamiliar challenges in their professional field
7.C Effectively apply in-depth specialized knowledge to take advantage of contemporary opportunities in their professional field
Course description
1. What is an opportunity? Defining opportunities
2. The lean startup model and the business model canvas
2. What is a business plan? Defining the components of a business plan and when a business plan is needed
3. Sources of finance for startups; acquiring funding for startups
Class type
Class structure
| Type of course | Numbers of hours | Comments | |
|---|---|---|---|
| Independent study | |||
| Estimated personal workload | 6,00 | ||
| Individual Project | 8,00 | ||
| Group Project | 12,00 | ||
| Independent work | |||
| Research | 8,00 | ||
| Face to face | |||
| Interactive class | 16,00 | ||
| Total student workload | 50,00 | ||
Teaching methods
- Coaching
- Interactive class
- Presentation
- Project work
- Research
Assessment
1 x Business Model Canvas + individual presentation (30%)
1 x Entrepreneurial Profile of a fashion entrepreneur (20%)
1 x in class presentation (group) - (30%)
Continuous assessment/ participation - (20%
| Type of control | Duration | Number | Percentage break-down |
|---|---|---|---|
| Others | |||
| Written Report | 1,00 | 1 | 20,00 |
| Group Project | 1,00 | 1 | 30,00 |
| Individual Project | 1,00 | 1 | 30,00 |
| Continuous assessment | |||
| Participation | 16,00 | 1 | 20,00 |
| TOTAL | 100,00 | ||
Recommended reading
- All necessary material will be provided on IESEG Online -
- Why the Lean Start Up Changes Everything, Steve Blank, HBR (2013) -
- Hypothesis-Driven Entrepreneurship: The Lean Startup (Eisenmann, Riess and Dillard, 2013) -
Internet resources
* This information is non-binding and can be subject to change
