OUR ACADEMIC DEPARTEMENTS |
Training details
| Faculté de Gestion, Economie & Sciences Masters (FGES MASTERS) 60 bd Vauban - CS 40109 - 59016 Lille Cedex Phone : 03 28 38 48 94 - Fax : 03 28 38 48 94 Email :
fges@univ-catholille.fr
- Web :
https://www.fges.fr/
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| Master Marketing & Responsible Cocreation
(2023-2024)Nombre d'ECTS : 120 | Horaire global : 1000 | Nombre de semestre : 4 |
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General overview- Presentation
This professional master's degree will enable you to become a successful marketing manager, integrating all stakeholders in the creation of value for your company. Co-creation is one of the foundations of responsible marketing, in which companies and consumers are equal partners in the creation of value.
It offers exceptional preparation based on practical, interactive teaching methods that include experience sharing, group projects, business cases and role-playing. Most aspects of marketing are explored.
It offers networking opportunities with classmates from different countries and academic backgrounds, as well as with professionals and experts. Our aim is to provide an innovative environment, open to the world and society, conducive to the acquisition and development of best practices in a responsible manner. - Learning Objectives
Our program offers a global vision and a solid grounding in each macro-area of marketing activities (development of strategic marketing decisions, sustainable marketing approaches, knowledge of consumer behavior, digital marketing operations, openness to innovation), with a particular focus on the co-creation of responsible value. Teaching methods enable students to acquire communication, project and team management skills, as well as an ethical posture. - Professor(s) in charge
Monica SCARANO ; monica.scarano@univ-catholille.fr - Conditions for graduation
Master Droit, Economie, Gestion Mention Marketing Vente Parcours Marketing & Responsible Cocreation
Diplôme délivré par jury rectoral
alternance en M2
Course outlineEligibility - Registration- Conditions for registration
Graduates with a bachelor's degree in international business, marketing, management, economics, accounting, finance, administration, languages and others, with a minor in management, economics or finance - How to register
2023-24: on the Agora website https://espaceadmission.univ-catholille.fr/isacademia/!formInscrs.connection?ww_c_formulaire=CANDIDATURE; Students covered by the Campus France system must also apply on the French national website Etudes en France - Cost
Depending on income. See the different rates on http://lesfacultes.univ-catholille.fr/sinscrire/estimer-vos-frais-de-scolarite
| * This information is non-binding and can be subject to change
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