OUR ACADEMIC DEPARTEMENTS |
Step details
 | ISTC - L'ECOLE DES MANAGERS DE LA COMMUNICATION (ISTC) 81/ 83 boulevard Vauban - 59000 Lille
Phone : +33 (0)3 20 54 32 32 - Fax :
Email :
contact@istc.fr
- Web :
http://www.istc.fr
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Semester 1
Academic year 2022-2023 | ECTS credits : 45
Coefficient : 30 |
Classes start :
End of classes and exams :
| 10/09/2012
12/12/2012 |
| Course title / ECTS Code | Period | School or Faculty | Academic respondability | Coef. | ECTS |
|---|
| 1.
| POLE 1 - Knowledge, languages - UE 1 | | | | - | 2,00 | | Geopolitics
(2223-ISTC-M4S1-UE22-GEOP)
| S1 | ISTC | V.DURET | - | 1,00 | Research methodology
(2223-ISTC-M4S1-UE22-MEREC)
| S1 | ISTC | M.GHASSEMI | - | 1,00 | Sector practicing
(2223-ISTC-M4S2-UE22-PRSEC)
| S2 | ISTC | V.DURET | - | 0,00 | | 2.
| POLE 2 - Strategies - UE 2 | | | | 8,00 | 16,00 | | Firm Strategy
(2223-ISTC-M4S1-UE23-SENT)
| S1 | ISTC | V.DURET | 2,00 | 2,00 | Business strategies: Marketing & communication strategy
(2223-ISTC-M4S1-UE23-SBSMC)
| S1 | ISTC | A.VAN LANCKER | 2,00 | 4,00 | Strategic Management
(2223-ISTC-M4S1-UE23-MASTR)
| S1 | ISTC | V.DURET | | 0,00 | Audit Methodology / Seminar C4
(2223-ISTC-M4S1-UE23-38)
| S1 | ISTC | P.GROS | | 0,00 | Performance managing
(2223-ISTC-M4S1-UE23-46)
| S1 | ISTC | V.DURET | 2,00 | 2,00 | Employer brand
(2223-ISTC-M4S1-UE23-MAREMPL)
| S1 | ISTC | V.FILLION | | 3,00 | Ethics
(2223-ISTC-M4S1-UE23-ETHIC)
| S1 | ISTC | V.DURET | 2,00 | 2,00 | Sustainable development
(2223-ISTC-M4S2-UE23-83)
| S2 | ISTC | V.DURET | | 2,00 | Brand & copy strategy
(2223-ISTC-M4S1-UE23-MACOS)
| S1 | ISTC | S.VIOLETTE | | 1,00 | | 3.
| POLE 3 - Personal development and soft skills - UE 3 | | | | 2,00 | 2,00 | | Negotiation
(2223-ISTC-M4S1-UE24-47)
| S1 | ISTC | I.MACHUT | 2,00 | 2,00 | Soft skills : Priorities management
(2223-ISTC-M4S1-UE24-SSGDP)
| S1 | ISTC | V.DURET | | 0,00 | soft skills : resilience developing
(2223-ISTC-M4S1-UE24-SSDSR)
| S1 | ISTC | V.DURET | | 0,00 | Employability
(2223-ISTC-M4S1-UE24-EMPLO)
| S1 | ISTC | P.GROS | | 0,00 | TOEIC preparation
(2223-ISTC-M4S1-UE24-TOEIC)
| S1 | ISTC | A.AUDUREAU | | 0,00 | | 4.
| POLE 4 - Management - UE 4 | | | | 6,00 | 6,00 | | Projects management 360°
(2223-ISTC-M4S1-UE25-SMDC)
| S1 | ISTC | V.DURET | 2,00 | 2,00 | Advertiser-Agency Relationship
(2223-ISTC-M4S1-UE25-RAA)
| S1 | ISTC | S.VIOLETTE | 2,00 | 2,00 | Manager
s HR function
(2223-ISTC-M4S1-UE25-RESSOUHUMA)
| S1 | ISTC | V.DURET | 2,00 | 2,00 | HR Culture
(2223-ISTC-M4S1-UE25-CULRH)
| S1 | ISTC | V.DURET | | 0,00 | | 5.
| Communication techniques and innovation - UE 5 | | | | 14,00 | 19,00 | | Organisation of opinion leaders
(2223-ISTC-M4S1-UE26-27)
| S1 | ISTC | V.DURET | 2,00 | 1,00 | Social media strategy
(2223-ISTC-M4S1-UE26-STSME)
| S1 | ISTC | L.DAMME | 2,00 | 2,00 | Public Relations
(2223-ISTC-M4S1-UE26-SEMRELPUB)
| S1 | ISTC | V.DURET | | 0,00 | Digital project management
(2223-ISTC-M4S1-UE26-PDPDI)
| S1 | ISTC | E.ROUSSEL | | 1,00 | Analytics
(2223-ISTC-M4S1-UE26-ANALY)
| S1 | ISTC | V.DURET | 2,00 | 2,00 | Traffic management
(2223-ISTC-M4S1-UE26-TRAMA)
| S1 | ISTC | V.DURET | 2,00 | 2,00 | Omnichannel Customer
s path
(2223-ISTC-M4S1-UE26-PACLO)
| S1 | ISTC | V.DURET | | 2,00 | Data & customer marketing
(2223-ISTC-M4S1-UE26-DAMAC)
| S1 | ISTC | V.DURET | | 1,00 | Emailing strategy & E-Crm
(2223-ISTC-M4S1-UE26-SEECR)
| S1 | ISTC | V.DURET | 2,00 | 1,00 | UX
(2223-ISTC-M4S1-UE26-UX)
| S1 | ISTC | V.DURET | | 1,00 | Display & Media
(2223-ISTC-M4S2-UE26-DIMED)
| S2 | ISTC | C.VILAIN | | 2,00 | Editorial strategy & brand content
(2223-ISTC-M4S1-UE26-CRED)
| S1 | ISTC | V.DURET | 2,00 | 1,00 | Creative workshop
(2223-ISTC-M4S1-UE26-ATCRE)
| S1 | ISTC | S.VIOLETTE | 2,00 | 1,00 | Digital creative design
(2223-ISTC-M4S1-UE26-DICRD)
| S1 | ISTC | MA.D'HULST | | 1,00 | Images
(2223-ISTC-M4S1-UE26-IMAGE)
| S1 | ISTC | S.RAZEMON | | 1,00 |
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* This information is non-binding and can be subject to change
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