OUR ACADEMIC DEPARTEMENTS |
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 | IESEG School of Management (IÉSEG) - 3 rue de la Digue - Lille
- Socle de la Grande Arche, Paris la Défense
Phone : +33 (0) 320 545 892 - Fax :
Email :
ieseg@ieseg.fr
- Web :
www.ieseg.fr
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MSc in Digital Marketing & CRM - Semester 1
Academic year 2022-2023 | ECTS credits : 38
Coefficient : - |
Classes start :
End of classes and exams :
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| Course title / ECTS Code | Period | School or Faculty | Academic respondability | Coef. | ECTS |
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| 1.
| MDM - BRAND COMMUNICATIONS
(2223-IÉSEG-MDM1S1-MKT-MDMCE02UE)
| S1 | IÉSEG | T.TESSITORE | - | 2,00 | | 2.
| MDM - CONSUMER BEHAVIOR IN A DIGITAL WORLD
(2223-IÉSEG-MDM1S1-MKT-MDMCI01UE)
| S1 | IÉSEG | K.CHARRY | - | 2,00 | | 3.
| MDM - DIGITAL MARKETING STRATEGY
(2223-IÉSEG-MDM-S1S2-MKT-MDMCE18UE)
| S1S2 | IÉSEG | A.SIMION | - | 2,00 | | 4.
| MDM - DIRECT & E-MAIL MARKETING
(2223-IÉSEG-MDM1S2-MKT-MM1CI02UE)
| S2 | IÉSEG | Y.MOYSAN | - | 2,00 | | 5.
| FRANCAIS LANGUE ETRANGERE
(2223-IÉSEG-PGP1S1S2-LAN-PGPCE01UF)
| S1S2 | IÉSEG | K.SBIHI | - | - | | 6.
| MDM - MULTI-CHANNEL STRATEGY
(2223-IÉSEG-MDM1S1-MKT-MM1CI01UE)
| S1 | IÉSEG | Y.MOYSAN | - | 2,00 | | 7.
| MDM - OFFLINE AND ONLINE MARKETING RESEARCH METHODS & ONLINE PANELS
(2223-IÉSEG-MDM1S1-MKT-MDMCE01UE)
| S1 | IÉSEG | E.CABOOTER | - | 2,00 | | 8.
| MDM - PROJECT MANAGEMENT - The Project Management Experience - Managing the Expected
(2223-IÉSEG-MDM-S1-OPS-PGPEI01UE)
| S1 | IÉSEG | E.KUTSCH | - | 2,00 | | 9.
| WEB ANALYTICS
(2223-IÉSEG-PGP1S1-MKT-MDMCE05UE)
| S1 | IÉSEG | K.DE BOCK | - | 2,00 | | 10.
| E-COMMERCE
(2223-IÉSEG-MDM1S1-MKT-MDMCE03UE)
| S1 | IÉSEG | V.PAUWELS DELASSUS | - | 2,00 | | 11.
| MDM - DIGITAL MARKETING STRATEGY
(2223-IÉSEG-MDM-S1S2-MKT-MDMCE18UE)
| S1S2 | IÉSEG | A.SIMION | - | 2,00 | | 12.
| SOCIAL MEDIA, CONVERSATION, COMMUNITY MANAGEMENT AND VIRAL MARKETING
(2223-IÉSEG-MDM1S1-MKT-MDMCE04UE)
| S1 | IÉSEG | V.PAUWELS DELASSUS | - | 2,00 | | 13.
| RELATIONSHIP MANAGEMENT & CRM
(2223-IÉSEG-MDM1S1-MKT-MDMCE06UE)
| S1 | IÉSEG | N.DEMOULIN | - | 2,00 | | 14.
| LOYALTY PROGRAMME & CRM
(2223-IÉSEG-MDM1S1-MKT-MDMCE07UE)
| S1 | IÉSEG | N.DEMOULIN | - | 2,00 | | 15.
| CUSTOMER SERVICE & COMPLAINT MGT
(2223-IÉSEG-MDM1S1-MKT-MDMCE20UE)
| S1 | IÉSEG | G.LOBLEIN | - | 2,00 | | 16.
| MOBILE MARKETING
(2223-IÉSEG-MDM1S1-MKT-MM1CI08UE)
| S1 | IÉSEG | E.DEDES | - | 2,00 | | 17.
| CONSUMER BEHAVIOR
(2223-IÉSEG-MDM1S1-MKT-MDMCE17UE)
| S1 | IÉSEG | P.ROSSI | - | 2,00 | | 18.
| CRM AND SALES
(2223-IÉSEG-MDM1S2-MKT-MDMCE16UE)
| S2 | IÉSEG | V.PAUWELS DELASSUS | - | 2,00 | | 19.
| MDM - E-CRM
(2223-IÉSEG-MDM1S2-MKT-MDMCE12UE)
| S2 | IÉSEG | P.HARRIGAN | - | 2,00 | | 20.
| Omni-channel distribution strategy
(2223-IÉSEG-MDM1S1-MKT-MM1CI10UE)
| S1 | IÉSEG | V.PAUWELS DELASSUS | - | 2,00 | | 21.
| FRANCAIS LANGUE ETRANGERE
(2223-IÉSEG-PGP1S1S2-LAN-PGPCE01UF)
| S1S2 | IÉSEG | K.SBIHI | - | - |
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* This information is non-binding and can be subject to change
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