OUR ACADEMIC DEPARTEMENTS |
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 | IESEG School of Management (IÉSEG) - 3 rue de la Digue - Lille
- Socle de la Grande Arche, Paris la Défense
Phone : +33 (0) 320 545 892 - Fax :
Email :
ieseg@ieseg.fr
- Web :
www.ieseg.fr
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MSc in Digital Marketing & CRM - Semester 2
Academic year 2022-2023 | ECTS credits : 39
Coefficient : - |
Classes start :
End of classes and exams :
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| Course title / ECTS Code | Period | School or Faculty | Academic respondability | Coef. | ECTS |
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| 1.
| MDM - E-CRM
(2223-IÉSEG-MDM1S2-MKT-MDMCE12UE)
| S2 | IÉSEG | P.HARRIGAN | - | 2,00 | | 2.
| MDM - ONLINE REPUTATION MANAGEMENT
(2223-IÉSEG-MDM1S2-MKT-MM1CI06UE)
| S2 | IÉSEG | V.PAUWELS DELASSUS | - | 2,00 | | 3.
| MDM - WEB STORE DEVELOPMENT
(2223-IÉSEG-MDM1S2-MKT-MDMCE09UE)
| S2 | IÉSEG | T.LEFEVERE | - | 2,00 | | 4.
| MDM - DIRECT & E-MAIL MARKETING
(2223-IÉSEG-MDM1S2-MKT-MM1CI02UE)
| S2 | IÉSEG | Y.MOYSAN | - | 2,00 | | 5.
| AFFILIATE MARKETING-PROGRAMMATIC ADVERTISING
(2223-IÉSEG-MDM1S2-MKT-MDMCE10UE)
| S2 | IÉSEG | V.PAUWELS DELASSUS | - | 2,00 | | 6.
| Innovation through social media
(2223-IÉSEG-MDM1S2-MKT-MDMCE11UE)
| S2 | IÉSEG | Y.MOYSAN | - | 2,00 | | 7.
| MEASURING MARKETING PERFORMANCE & ROI
(2223-IÉSEG-MDM1S2-MKT-MDMCE19UE)
| S2 | IÉSEG | V.PAUWELS DELASSUS | - | 2,00 | | 8.
| CRM & CSR IN BUSINESS TO BUSINESS
(2223-IÉSEG-MDM1S2-MKT-MDMCE15UE)
| S2 | IÉSEG | P.HARRIGAN | - | 2,00 | | 9.
| NEW TRENDS & NEW TECHNOLOGIES
(2223-IÉSEG-MDM1S2-MKT-MDMCE13UE)
| S2 | IÉSEG | V.PAUWELS DELASSUS | - | 2,00 | | 10.
| MDM - DIRECT & E-MAIL MARKETING
(2223-IÉSEG-MDM1S2-MKT-MM1CI02UE)
| S2 | IÉSEG | Y.MOYSAN | - | 2,00 | | 11.
| INTRODUCTION TO ANALYTICAL CUSTOMER RELATIONSHIP MANAGEMENT
(2223-IÉSEG-MDM1S1-MKT-MM1CI09UE)
| S1 | IÉSEG | K.COUSSEMENT | - | 2,00 | | 12.
| SEARCH ENGINE MARKETING: PPC & SEO
(2223-IÉSEG-MDM1S2-MKT-PGPCI01UE)
| S2 | IÉSEG | K.DE BOCK | - | 2,00 | | 13.
| CLICKSTREAM & WEB ANALYTICS
(2223-IÉSEG-MDM1S2-MKT-PGPCI02UE)
| S2 | IÉSEG | R.Sanders | - | 2,00 | | 14.
| Customer Intelligence 1: Descriptive Analytics
(2223-IÉSEG-MDM1S2-MKT-MDMCI07UE)
| S2 | IÉSEG | K.COUSSEMENT | - | 2,00 | | 15.
| Customer Intelligence 2: Predictive Analytics
(2223-IÉSEG-MDM1S2-MKT-MDMCI08UE)
| S2 | IÉSEG | K.COUSSEMENT | - | 2,00 | | 16.
| CRM & CSR IN BUSINESS TO BUSINESS
(2223-IÉSEG-MDM1S2-MKT-MDMCE15UE)
| S2 | IÉSEG | P.HARRIGAN | - | 2,00 | | 17.
| LOYALTY PROGRAMME & CRM
(2223-IÉSEG-MDM1S1-MKT-MDMCE07UE)
| S1 | IÉSEG | N.DEMOULIN | - | 2,00 | | 18.
| BUSINESS ETHICS AND MANAGERIAL BEHAVIOR
(2223-IÉSEG-PGP1S2-HRM-PGPCI02UE)
| S2 | IÉSEG | S.DESMARCHELIER | - | 3,00 | | 19.
| FRANCAIS LANGUE ETRANGERE
(2223-IÉSEG-PGP1S1S2-LAN-PGPCE01UF)
| S1S2 | IÉSEG | K.SBIHI | - | - | | 20.
| PGP COACHING TALENTS
(2223-IÉSEG-PGP1S1S2-PRO-PGPCE02UX)
| S1S2 | IÉSEG | C.DUBIN | - | 2,00 |
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* This information is non-binding and can be subject to change
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